Just as every company is unique, every business owner’s vision is unique as well, and a business coach will need to know whether you are wanting to turn your business into a livable income for you and your family or a multi-million dollar corporation.



What is business coaching?

Working with an experienced business coach is your ultimate tool to achieve massive results. Some of the most wildly successful companies and entrepreneurs on the planet rely on business coaching services to become talkably different from the competition. Partnering with a Tony Robbins Business Results Coach, you’ll get 1:1 meetings every 10-14 days and expert guidance to keep you on track for 12-18 months. During these meetings, you’ll set clear goals and map action plans to achieve them, break through limiting beliefs that are holding you back and identify opportunities and strategies for creating geometric business growth .

Who is business coaching for?

Whether your business is just starting out and needs help moving in the right direction, or your brand is established but has hit a plateau, with a 1:1 Tony Robbins Business Coach as your guide, you’ll create a plan for geometric growth and unprecedented success. Your coach will get to know you and your business and empower you with personal, 1:1 guidance to help push you to achieve your greatest goals and meet your organization’s specific needs. With more coaching, you’ll experience greater and greater success, and incorporating business coaching for each member of your executive team can result in explosive, exponential growth.

Benefits of working with a business coach

From Olympic athletes to business and political leaders, the best of the best have a coach. A coach isn’t just there to help you achieve your initial goals – your coach is with you along the way, continually pushing you and your team to achieve even greater results. With your business coach, you’ll uncover and break through any limitations that hold you – and your business – back.

Increase revenue

Increasing revenue is one of the primary reasons business owners seek out business coaching services. Learn how to optimize four key areas of your business – costs, customer experience, culture and market factors – to add massive value to your bottom line.

Become a more effective leader

Effective leadership is essential for any business to thrive. A skilled business coach leads by example, demonstrating effective leadership traits while helping you build leadership skills of your own. Build a roadmap for success and become a master of execution in any setting with tools from Tony’s Ultimate Success Formula. With expert guidance from your business coach, you’ll become the leader your company needs you to be.

Thrive in hard times

Leaders must always be prepared for the inevitable ebb and flow of economic and market conditions. One of the benefits of business coaching services is that they embolden you to thrive in hard times. With a skilled business coach on your side, you’re empowered to develop strategies for overcoming any hurdle you encounter.

Recruit and retain top talent

Your company is only as strong as your team. Still, recruiting top talent is a struggle for many business owners. Working with a business coach provides the outside perspective you need to grow your team with the right fit of A-players. Quality business coaching services help you learn how to create a growth culture, foster employee leadership and retain your high-performers.

A Few Head-Turning Business Coaching Statistics

Satisfied owners who have worked with business coaches to develop and grow their business are quick to talk about the many benefits and advantages that they enjoyed throughout the process, and several different surveys have been conducted highlighting the results of such services.

A report conducted by the Personnel Management Association showed that executives who received both coaching and training were able to increase their productivity by 86% compared to a 22% increase in productivity by executives who received training alone

Common Business Coaching Questions

A: When you first meet with your business coach, the number one priority is going to be for the coach to learn more about you and your business so that they can specifically tailor their advice to help you.

You can expect a friendly encounter and an enjoyable discussion about your business that will eventually transform into your business coach offering you specialized advice about the goals that you should set for your business and how you should go about meeting those goals.

Such coaches also work to help make you more productive, make your job and running your business easier, and help you achieve all aspects of your vision for your company, including but not limited to its growth.

The issue is that many small business owners are not able to afford or access top-quality coaching. This is why we’ve designed Black Card Business Coaching to be a program that is affordable and accessible to all types of owners, small business owners included.

Curiosity and courage from your coach

A great coach has curiosity and courage in equal measure. They use their curiosity to look at every corner of your business to find the root cause for why things are stuck or stagnating. A great coach asks the right questions in the right moments—something they can only do if they have the training and experience. And a great business coach has the courage to be honest with you: They understand that you need to hear the truth (even if it stings a bit), or have you pause and reflect before you jump into action.

If your business coach can bring these elements of your work together, you’ll become a better leader. You’ll see the impact in your business—in the way your business starts to stabilize, grow, and get closer and closer to your vision. You’ll see the impact in how your employees show up to work. And, you’ll see the impact in your bottom line, in your customer retention and in how your work changes within the business.

A clear roadmap

Through business coaching, your objective is to build a successful business with intention. To do that, you need a structured program to follow. If your coach doesn’t offer a plan for how to help you build each of the systems and strategies you and your business need—and the order in which you should develop them—you’re likely to create some critical system gaps in your business. A good coach has a proven program that they stand behind and are prepared to implement.

At EMyth, we look at coaching through the proverb, “Give a man a fish and he’ll eat for a day. Teach a man to fish and he’ll eat for a lifetime.” A great business coach knows that over time, you’ll need them less and less. Their goal is to give you the right tools to put theory into practice, and to show you how to soon do for yourself what you needed their help with today—the skills to discern and diagnose what your business requires next. Like any good supportive relationship, it’s a bit of a paradox: The more they help you, the less you need them. A great coach knows this and doesn’t pretend otherwise to keep their financial relationship with you intact.

Finding a coach is a highly subjective process that depends on several factors and how much each aligns with your priorities. If you’re looking a coach’s professional characteristics, here are the most important four to consider:

  • Do they meet you where you are? Do they take the time to celebrate with you, but also be there for you if something really goes wrong?
  • Do they know where you’re headed? Do they have a proven map that they use to ask the right questions for your business in the specific stage it’s in? Don’t assume they have a real plan or any legitimate training just because they have the word “coach” on their business card.
  • Can they hold a long-term vision while they help you fix the problems that exist in your business today? Do they notice patterns and trends, or are they just reacting to your daily frustrations? You want wise counsel, not just quick fixes.
  • Do they make you more curious? Their way of thinking about things should be infectious—you should find yourself asking other people the kinds of questions they ask you.
  • Do they understand what coaching is? Watch out for consultants in disguise, and amateur therapists without the real training or experience to guide you.
  • Do they truly hold you accountable? They should be willing to call you out if you don’t show up and do the work to make real change.
  • Do they hide behind lingo, lists or tricks? It shouldn’t feel complicated to translate the work you do with your coach into your business and your life—hard maybe, but never complicated or unclear.

A great coach is a lot of things. But most importantly, they’re a trusted mentor who truly cares about your success and the success of your business. They know that the two are inextricably linked, and that’s a partnership where everybody wins.

Tricia Huebner

Written by Tricia Huebner

Tricia Huebner is EMyth’s VP of Coaching Emeritus. As one of the leading experts in all facets of the EMyth Approach, her 20 years of experience at EMyth included leadership roles in program development, coaching, coach training and marketing. Tricia’s commitment to helping business owners came from her own upbringing in a family of small business owners. In her time as a speaker and trainer, she addressed business audiences throughout the U.S., and internationally in Canada, Europe and Africa. Throughout her career, Tricia designed programs for the Small Business Administration and consulted with Fortune 1000 companies, and personally coached more than 200 small and mid-sized businesses, helping owners create businesses they love leading and lives they love living. She retired from EMyth in 2022 to pursue her own business within the wine industry.



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